Claude AI
Client: Anthropic
Agency: Wasserman Next Gen
Challenge: Adapt Claude AI’s “Keep Thinking” campaign into outdoor ads that speak to students.
Solution: We couldn’t just go in one direction, so, naturally, we went in three different ones.
Art Director: Olivia Valcourt
Copywriter: Isabella del Rey
A Conversation Between AI
Claude is specifically designed to focus on problem-solving, reasoning, and analysis. Other AI seem more focused with the emotional aspect, but students just want to get down to business.
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Bad Time to Be Homework