Claude AI
Client: Anthropic
Agency: Wasserman Next Gen
Challenge: Adapt Claude AI’s “Keep Thinking” campaign into outdoor ads that speak to students.
Solution: We couldn’t just go in one direction, so, naturally, we went in three different ones.
Art Director: Olivia Valcourt
Copywriter: Isabella del Rey
A Conversation Between AI
Claude is specifically designed to focus on problem-solving, reasoning, and analysis. Other AI seems more focused on the emotional aspect, but students just want to get down to business.
Your Smart Friend
With detailed responses and its own coding application, Claude will never tire of helping students with their assignments (can’t say the same for their friends though).
Bad Time to Be Homework
Students want to feel seen, and their majors assume such a significant part of their identities in college. By flipping through niche homework assignments from different majors, students will not only feel seen, but know that Claude will be able to help.