EA Sports

Client: EA Sports

Agency: Wasserman Next Gen

Challenge: Develop a campaign that engages Gen Z audiences and builds anticipation for an upcoming EA Sports release among college campuses.

Solution: We developed a student-led brand ambassador program designed to make ambassadors feel like honorary players. The program gives students the opportunity to step into the spotlight through social content prompts, campus activations, and community-driven experiences that encourage organic sharing and engagement.

Art Director: Olivia Valcourt

Copywriter: Isabella del Rey

Creative Direction: Norman Yuen

Campaign in development